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Founded in 2008 as a passion project,  MISCHA embodies the personal style and sensibilities of its founder, Michelle Lai. Inspired by the intrepid spirit of women today, MISCHA creates timeless designs for the everyday journey. The brand is best known for its iconic hexagon print totes bags, becoming a travel and style essential for the global citizen.



Like many things in life, Michelle’s journey with MISCHA has been a serendipitous one and not without a spark of madness. Her interest in fashion started at a very young age. Born and raised in Toronto, Canada, Michelle was particularly close to her grandmother, a skillful seamstress who ensured the women of the household were always impeccably dressed. This attention to detail and hands on approach was to become the basis of Michelle's artistic endeavours.

After gaining a degree in Biomedical Sciences at Kings College London, Michelle began a career in education. However, it was not long before her passion for travel and creative pursuits lead her in a new direction. Michelle debuted her maiden collection of hand-stitched vintage Japanese obi clutches. They quickly gained a cult following and MISCHA was launched in 2008. In search for a way to make her mark, Michelle created The Travel Series in 2010, the first collection to feature the brand's signature hexagon print.

Michelle has featured in Forbes as “one of Asia’s handbag brands to have successfully gone global.” She has also been interviewed by Harper’s Bazaar, People Style Magazine and Cosmopolitan, among other notable magazines. Michelle has a long standing commitment to empowering women, expressed through her work with The Women’s Foundation and charities supporting girls' education. Michelle was invited to be a speaker at TEDx Youth Hong Kong in 2013 and was featured in Star World TV’s Inspiring Women special for International Women’s Day in 2014.

“My goal is to create a style and travel essentials that every woman should have at least one of.” 


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