Notice anything...ahem, different?
Posted on 03 August 2016
We're excited to unveil our new look and feel for MISCHA; a new visual identity that celebrates the spirit of exploration in all its guises.
It's a lot more than just a makeover. Over the past year, we've been revamping not only our website but our brand identity and naturally, the products you will see in the coming seasons. New beginnings start today!
The Logo
You'll notice that our logo has had a facelift or two. The new logo is independent from our signature hexagon print. While the hexagon print will remain a MISCHA classic, we wanted to create a standalone logo that transcends the print and represents the modern yet timeless nature of our brand.
It's a lot more than just a makeover. Over the past year, we've been revamping not only our website but our brand identity and naturally, the products you will see in the coming seasons. New beginnings start today!
The Logo
You'll notice that our logo has had a facelift or two. The new logo is independent from our signature hexagon print. While the hexagon print will remain a MISCHA classic, we wanted to create a standalone logo that transcends the print and represents the modern yet timeless nature of our brand.
The Website
We've gathered all your comments together with the help of our designers to transform your experience with us. Voilá, a clean uncluttered look, more user-friendly navigation, built for mobile and access to the world of MISCHA at your fingertips.
Why, You Ask?
Every few years we've shed our old skin for a new one while staying true to what we love most - designing the perfect travel companion. It's part of our natural progression and ongoing quest to get better by change. MISCHA turns eight in November, so the new look is a reflection of where we came from, who we are and where we're headed. Onwards and upwards!
"Change is hard at the beginning, messy in the middle and gorgeous at the end."