MATTER x MISCHA: Boss Babe Interviews
Posted on 29 March 2018
Spring is the time for new beginnings and what better way to celebrate than with a MISCHA x MATTER Pop Up. To kick off our two-week pop up in Singapore, we interviewed two boss babes with blossoming businesses.
Genna is the Co-Founder of Highlight Asia, a Hong Kong-based Digital Marketing & Events agency with clients in Hong Kong, Macau, London & Barcelona.
Pearlin is a bestselling published author and owner of boutique publishing agency, Boss Of Me.
Tell us what you do!
Genna: I’m a Co-Founder of Highlight Asia. We assist and improve our clients brand visibility through events, digital and buzz marketing by offering tailor-made packages to their goals and budget.
Pearlin: I’m an author and “book mama” at Boss Of Me, a boutique publishing agency where I help clients ranging from billionaires to stay-at-home mums fulfil their dreams of having a book.
What excites you most about your industry?
Genna: What's so exciting about PR & marketing is how dynamic and transient it is, there is never a dull day in the office and you're always kept on your toes. I love how marketing is a mixture of different aspects, whether it’s organizing an event, strategising on social media or just simply creating noise via word of mouth around a client or brand - it’s all interlinked! There’s a quote “marketing is really just flirting” and I couldn’t agree more!
Pearlin: Tim Ferriss, my favourite author, says that the best jobs are the ones that you created for yourself — this couldn’t ring more true for me. I’ve never admired celebrities instead, I seek out entrepreneurs and devour their rags-to-riches stories, struggles and achievements like a star-struck fan. This is my dream job and my network is now worth billions.
When did you know that you were ready to have your own business?
Genna: There came a point where I felt stuck in my previous role. I wasn’t progressing or learning and I needed something more than just a 9am-6pm office job. My heart and brain craved for more, I knew I needed a challenge.
So…one afternoon I was catching up with my best friend over coffee (Sarah Vee, now my business partner and Co-Founder of Highlight Asia), and it coincidentally happened that she too was going through the same scenario. We had a silent pause, glanced at each other and the best light-bulb moment came over us and just as simple as that, Highlight Asia was created.
Pearlin: I didn’t really set out to create a boutique book publishing business. My business grew very organically, and it was largely due to the demands of my clients (which is what I love about it!).
Backstory: After writing my trilogy of books (Boss Of Me, Sleep & Get Rich and Secrets Of Asia’s Most Successful Internet Gurus), one of the entrepreneurs from the last book approached me to write his biography. He then referred his mentor to me and before I knew it, I was getting a steady flow of clients who wanted to write books.
Then my clients asked if I could help them self-publish and that’s when I started the production side of Boss Of Me — working with designers, printers and book distributors for my clients who wish to self-publish.
What’s the best piece of advice you ever received?
Genna, you have clients in different places around the world. What’s your favourite travel destination?
Everyone that knows me will know the answer to this. My absolute favourite place to travel to is... “BALI”. Although having grown up in multiple cities, I find myself always drawn back to the ocean.
I love surfing, diving and just generally being under the sun or in my bikini exploring an island. I find Bali such a magical place, the people, the culture and the just the sweet smell in the air gives me the tingles every time. Another upcoming favourite island of mine is Siargao in the Philippines, a definite must go for island seekers.