FFFRIDAY Hong Kong Creatives
Posted on 02 July 2018
At the start of 2018, we took part in Fashion Farm Foundation's FFFRIDAY campaign. Fashion Farm Foundation aims to support Hong Kong's creatives and MISCHA was one of 20 fashion labels selected by a panel of judges formed by fashion industry veterans alongside homegrown brands such as Cecilia Ma, PI'A and Modement.
With an initiative to advocate the promotion of Hong Kong fashion designers, the FFFRIDAY campaign integrates art, music and technology, offering a one-of-a-kind experience in discovering Hong Kong’s very own creative talents.
With 33 influential ambassadors taking part in the campaign to promote Hong Kong’s creative force, FFFRIDAY paired us with awarding winning actor and Bond villain, Kenneth Tsang.
Actor, Kenneth Tsang photographed with our Overnighter - Mahogany.
Fashion Farm Foundation (FFF) is a non-profit organization founded in 2012 with a mission to promote Hong Kong fashion design globally by synergizing local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. This is achieved via international fashion week participation, presentations and shows, exhibitions, industry seminars, panel discussions, and workshops.