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FFFRIDAY - Hong Kong's Creative Fashion

Posted on 08 January 2018

We recently participated in Fashion Farm Foundation's latest campaign FFFRIDAY. Showcasing Hong Kong's fashion creatives, MISCHA was one of 20 fashion labels selected by a panel of judges formed by fashion industry veterans alongside brands such as Cecilia MaPI'A and Modement.

With an initiative to advocate the promotion of Hong Kong fashion designers, the FFFRIDAY campaign was launched in 2015. Integrating art, music and technology, the campaign offers one-of-a-kind experiences in discovering Hong Kong’s very own creative talents.

With 33 influential ambassadors taking part in the campaign to promote Hong Kong’s creative force, FFFRIDAY matched us up with awarding winning actor and Bond villain, Kenneth Tsang

Kenneth Tsang 曾江
Actor/ FFFRIDAY Ambassador

Kenneth Tsang's acting career has spanned over 50 years and includes international supporting roles in 007 Die Another Day and Rush Hour 2. Tsang won the Best Supporting Actor Award at the 34th Hong Kong Film Awards in 2015. Before starting his acting career in the 60s, he was a trained architect graduating from UC Berkeley. He represents Hong Kong's creative force in various ways and is highly supportive of the local creative scene.

Kenneth shot with our Overnighter - Mahogany.

Fashion Farm Foundation (FFF) is a non-profit organization founded in 2012 with a mission to promote Hong Kong fashion design globally by synergizing local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. This is achieved via international fashion week participation, presentations and shows, exhibitions, industry seminars, panel discussions, and workshops. 

Learn more about Fashion Farm Foundation here

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