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MISCHA launch in Italy

Posted on 17 July 2010

Work isn't just 'work' for me since I started MISCHA, it's become my passion and life. So whenever I travel, it is always an opportunity to take MISCHA to a new level. I met up with a few fashion friends in the know to show me the best places to shop, get inspired and see if MISCHA had a chance with them. Besides the obvious San Carlo, local favourites Top Ten and Comme Toi, I have to say I wasn't overly impressed and was rapidly losing hope I'd find anything inspiring or different...
Until we arrived at VerdeLilla, this place has one of the most beautiful and elegant surroundings I've seen. I love the fact that it is hidden and advertised by no more than a discreet metal plaque outside the building.
The anticipation of walking through the corridor and into the inner courtyard conjure up the promise of hidden gems and beauty. I'd found the place to launch MISCHA in Italy!

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