60th Cannes Lions International Festival of Creativity: Shop Elsewhere
Posted on 11 June 2013
We're so excited to be playing a small part in the 60th anniversary of the Cannes Lions Festival this year! MISCHA is one of the first designers to be a part of Shop Elsewhere, the global platform pioneered by creative powerhouse Ogilvy & Mather, is a collaborative movement where designers can endorse each other's collections like no other 'competitors' have done before.The video that documents the making of Shop Elsewhere, has been entered into the Cannes Lions International Festival of Creativity 2013, where all the world's best creative work is on show this month and everyone is vying for an award. No pressure! Among other awards, Ogilvy won Network of the Year in 2011.
Starring fellow designers from Tangram, niin, and Le Petite Caravane, we spent a fun but nerve racking day shooting for this video.MISCHA has been working with these brands for a while and we came together to create combinations of accessories and apparel for this. The combinations have their own unique QR code – when scanned with a mobile device, shoppers are instantly directed to recommendations of matching items from another brand, personally selected by the designers themselves. We also love the fact that Shop Elsewhere offers shoppers a personalized shopping experience where designers can also take on the role of personal stylists for those in need of a little help.This could be the way forward, where technology is used to enhance your shopping experience! Be sure to check out Kapok, one of our stockists and the first to implement this shopping model. We can’t wait to share more news about this collaboration. Stay tuned!